Learners Quest
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So, you have an idea for a business. Maybe it’s a pet grooming service, or a dental practice catering to dogs, or a custom metal fabrication shop that does one-offs for contractors renovating old buildings.
Ok great! So now what?
You need to figure out if your idea is viable in the marketplace and there are plenty of ways to do that. One way is through due diligence - finding out what’s out there already. Another is to figure out what makes yours different.
I won’t go into the details of how to do due diligence, but if you’re interested I would recommend taking a look at this piece. Basically, online you can find articles on everything from the history of your idea, or the competitors in your market and how they do business. You can also find reference materials like this on Google (search for “pet grooming industry research”).
In addition to researching your idea, there are a couple other things you should do before considering whether to commit yourself to it full-time.
This is a rough, shotgun course version of things you should do:
1. Figure out if your idea is hard to do, or difficult to make.
Look at the basic pieces of equipment, supplies, and expertise it would take:
2. Figure out if your idea is hard to buy.
Look at the available choices on what you want to do in your market:
3. Figure out if your idea can be adapted quickly.
Ok great! So now what?
You need to figure out if your idea is viable in the marketplace and there are plenty of ways to do that. One way is through due diligence - finding out what’s out there already. Another is to figure out what makes yours different.
I won’t go into the details of how to do due diligence, but if you’re interested I would recommend taking a look at this piece. Basically, online you can find articles on everything from the history of your idea, or the competitors in your market and how they do business. You can also find reference materials like this on Google (search for “pet grooming industry research”).
In addition to researching your idea, there are a couple other things you should do before considering whether to commit yourself to it full-time.
This is a rough, shotgun course version of things you should do:
1. Figure out if your idea is hard to do, or difficult to make.
Look at the basic pieces of equipment, supplies, and expertise it would take:
- What's involved in taking care of a pet?
- What does the market look like for that kind of thing?
- Is it something people think is cool? (The Petco niche might be small but it’s growing.)
2. Figure out if your idea is hard to buy.
Look at the available choices on what you want to do in your market:
3. Figure out if your idea can be adapted quickly.